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Project type

Product Design, Lead, UX Improvement, Information Architecture, Application, Website, Fashion E-Commerce


Jun 2020


Tehran, Iran

Digistyle is the leading fashion e-commerce product in Iran and is a subset of the shopping squad of the tech team in Digikala.
While the latest design was about 4 years ago, the product team suggested creating a new native application and then rewriting the responsive web according to the application.
My responsibility in this project was to manage a design team with about 4 members to redesign the product based on the latest UX principles and UI trends. Also, we formed and developed metrics in a team that includes product managers, UX researchers, and the CRO team.

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