Ayda Jebelli

sr. digital designer

Over 7 years, I’ve been focused on products with plenty going on behind the scenes, making sure the experience stays clear and predictable on the surface.
That usually means untangling journeys, setting up patterns and components teams can reuse, and collaborating with engineering on changes that show up in the data, like better conversion.

Turkiye, Worldwide

Multilingual (EN/TR/FA)

Design with AI

Figma Expert

Hotjar & GA4

Vibe Coding

Adobe CC

set a meeting

Ayda Jebelli

sr. digital designer

Turkiye, Worldwide

Multilingual (EN/TR/FA)

Design with AI

Figma Expert

Hotjar & GA4

Vibe Coding

Adobe CC

set a meeting

Ayda Jebelli

sr. digital designer

Turkiye, Worldwide

Multilingual (EN/TR/FA)

Design with AI

Figma Expert

Hotjar & GA4

Vibe Coding

Adobe CC

set a meeting

Field Operations SaaS

Sep 1, 2025

DrBalcony

App / System

Redesigning Property Inspection Workflows with Systems Thinking and AI

download app

DrBalcony builds software for property safety and inspection management. When I joined, the product suite was growing fast across customers, inspectors, and administrators; but lacked a unified design language or consistent user experience.

I led end-to-end design across three surfaces: the customer platform for property owners and managers, a task-driven inspector mobile app, and a multi-role admin dashboard. My focus was to streamline high-friction workflows, establish a scalable design system, and introduce AI-assisted content guidance into the product experience.

Impact

Standardised UI across 3 product squads with a design system containing 100+ tokens and 300+ component states
≈70% improvement in inspector task completion after usability-led workflow redesign
Reduced UX writing drift by ≈40% through a custom ChatGPT-powered assistant
Enabled faster delivery by introducing patterns and documentation teams could adopt quickly

ChainRoot ›

Field Operations SaaS