AyDa
I'm Ayda Jebelli
I'm Ayda Jebelli
I'm here to help make life smoother for
I'm here to help make life smoother for
I'm here to help make life smoother for
users
users
humans
humans
Featured work
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About
About
Hey, 🙋🏻♀️ I’m Ayda, a Product Designer who turns complexity into clarity and ideas into intuitive, impactful experiences. I believe great design isn’t just about how things look—it’s about how they work and how they make people feel. 🪩
From building scalable design systems to crafting seamless user journeys, I create products that bring strategy and creativity together. 🦄 I design with purpose—removing friction, creating connections, and driving real impact. 🪄
For me, design is not just about pixels; it’s about problem-solving and making life easier. 🌬️
Hey, 🙋🏻♀️ I’m Ayda, a Product Designer who turns complexity into clarity and ideas into intuitive, impactful experiences. I believe great design isn’t just about how things look—it’s about how they work and how they make people feel. 🪩
From building scalable design systems to crafting seamless user journeys, I create products that bring strategy and creativity together. 🦄 I design with purpose—removing friction, creating connections, and driving real impact. 🪄
For me, design is not just about pixels; it’s about problem-solving and making life easier. 🌬️
Experience
Experience
I create seamless, scalable experiences across AI, FinTech, Social Platforms, E-commerce, and Enterprise Solutions—designing solutions that simplify complexity and elevate user interactions. Whether for startups or enterprise platforms, I focus on clarity, usability, and impact.
DrBalcony
Senior Product Designer
2024 – Now
DrBalcony
Senior Product Designer
2024 – Now
DrBalcony
Senior Product Designer
2024 – Now
DrBalcony
Senior Product Designer
2024 – Now
ChainRoot
Senior Product Designer
2023 – 2024
ChainRoot
Senior Product Designer
2023 – 2024
ChainRoot
Senior Product Designer
2023 – 2024
ChainRoot
Senior Product Designer
2023 – 2024
Digikala
Product Designer
2019 – 2023
Digikala
Product Designer
2019 – 2023
Martin T.
Product Designer
2019 – 2023
Martin T.
Product Designer
2019 – 2023
Ronak
Product Designer
2019 - 2019
Ronak
Product Designer
2019 - 2019
Ronak
Product Designer
2019 - 2019
Ronak
Product Designer
2019 - 2019
DeXign Studio
Product Design Intern
2018 - 2019
DeXign Studio
Product Design Intern
2018 - 2019
DeXign Studio
Product Design Intern
2018 - 2019
DeXign Studio
Product Design Intern
2018 - 2019
Recommendations
Recommendations
John Hallett
Chief Product Officer @DrBalcony
I’ve enjoyed working with Ayda on our DrBalcony app as our Product & UX Designer. She jumped into our fast-moving environment and always underscored the importance of documentation and spec hand-off: she did not cut corners.
She initiated and drove UX research for our Inspector app—organizing user interviews, uncovering real pain points, and turning them into practical design changes. She also built out the core of our design system, creating tokens that the whole team still uses every day.
I’m happy to recommend Ayda as a designer who delivers solid, user-focused results every time. She is a positive force on any team, and a genuinely good person to boot.
Pegah Rezai-rad
Design Team Lead @Digikala
I handed over my tiny improvement project in Digistyle to Ayda and boy! she rocked.
Over the years, Ayda independently improved, maintained and researched for Digistyle and turned it into something great, both in Design and Product. She did awesome jobs in creating the design system of the product and also did awesome research on different subjects of the product. I can't recommend her enough for her independency, passion to learn and her creativity.
I always enjoyed how she pushed herself on different boundaries of both soft and hard skills and her passion to share what she learned is also one of her powerful assets…
Mahdis Shahmohammad
Senior PM @DFreight
Ayda is an exceptionally talented designer that understands users, design, and 'product.'
She always listened actively to understand the user for whom a product was being designed. Her ability to identify what the clients need and design a product around her findings is second to none.
She is always data-driven and eager to know product KPIs and the impact of even tiny features.
As a product manager, I always enjoyed every second of cooperating with her directly for more than 1.5 years, and I am proud of every challenge and problem that we solved together.
John Hallett
Chief Product Officer @DrBalcony
I’ve enjoyed working with Ayda on our DrBalcony app as our Product & UX Designer. She jumped into our fast-moving environment and always underscored the importance of documentation and spec hand-off: she did not cut corners.
She initiated and drove UX research for our Inspector app—organizing user interviews, uncovering real pain points, and turning them into practical design changes. She also built out the core of our design system, creating tokens that the whole team still uses every day.
I’m happy to recommend Ayda as a designer who delivers solid, user-focused results every time. She is a positive force on any team, and a genuinely good person to boot.
Pegah Rezai-rad
Design Team Lead @Digikala
I handed over my tiny improvement project in Digistyle to Ayda and boy! she rocked.
Over the years, Ayda independently improved, maintained and researched for Digistyle and turned it into something great, both in Design and Product. She did awesome jobs in creating the design system of the product and also did awesome research on different subjects of the product. I can't recommend her enough for her independency, passion to learn and her creativity.
I always enjoyed how she pushed herself on different boundaries of both soft and hard skills and her passion to share what she learned is also one of her powerful assets…
Mahdis Shahmohammad
Senior PM @DFreight
Ayda is an exceptionally talented designer that understands users, design, and 'product.'
She always listened actively to understand the user for whom a product was being designed. Her ability to identify what the clients need and design a product around her findings is second to none.
She is always data-driven and eager to know product KPIs and the impact of even tiny features.
As a product manager, I always enjoyed every second of cooperating with her directly for more than 1.5 years, and I am proud of every challenge and problem that we solved together.
Pegah Rezai-rad
Design Team Lead @Digikala
I handed over my tiny improvement project in Digistyle to Ayda and boy! she rocked.
Over the years, Ayda independently improved, maintained and researched for Digistyle and turned it into something great, both in Design and Product. She did awesome jobs in creating the design system of the product and also did awesome research on different subjects of the product. I can't recommend her enough for her independency, passion to learn and her creativity.
I always enjoyed how she pushed herself on different boundaries of both soft and hard skills and her passion to share what she learned is also one of her powerful assets…
John Hallett
Chief Product Officer @DrBalcony
I’ve enjoyed working with Ayda on our DrBalcony app as our Product & UX Designer. She jumped into our fast-moving environment and always underscored the importance of documentation and spec hand-off: she did not cut corners.
Ayda combines careful planning with genuine empathy. She considers where real users will get stuck, then designs around those issues. Over the months I’ve worked with her, I’ve seen her grow more confident in strategic thinking, helping shape our next steps while keeping day-to-day work on track.
I’m happy to recommend Ayda as a designer who delivers solid, user-focused results every time. She is a positive force on any team, and a genuinely good person to boot.
John Hallett
Chief Product Officer @DrBalcony
I’ve enjoyed working with Ayda on our DrBalcony app as our Product & UX Designer. She jumped into our fast-moving environment and always underscored the importance of documentation and spec hand-off: she did not cut corners.
She initiated and drove UX research for our Inspector app—organizing user interviews, uncovering real pain points, and turning them into practical design changes. She also built out the core of our design system, creating tokens that the whole team still uses every day.
I’m happy to recommend Ayda as a designer who delivers solid, user-focused results every time. She is a positive force on any team, and a genuinely good person to boot.
Pegah Rezai-rad
Design Team Lead @Digikala
I handed over my tiny improvement project in Digistyle to Ayda and boy! she rocked.
Over the years, Ayda independently improved, maintained and researched for Digistyle and turned it into something great, both in Design and Product. She did awesome jobs in creating the design system of the product and also did awesome research on different subjects of the product. I can't recommend her enough for her independency, passion to learn and her creativity.
I always enjoyed how she pushed herself on different boundaries of both soft and hard skills and her passion to share what she learned is also one of her powerful assets…
Mahdis Shahmohammad
Senior PM @DFreight
Ayda is an exceptionally talented designer that understands users, design, and 'product.'
She always listened actively to understand the user for whom a product was being designed. Her ability to identify what the clients need and design a product around her findings is second to none.
She is always data-driven and eager to know product KPIs and the impact of even tiny features.
As a product manager, I always enjoyed every second of cooperating with her directly for more than 1.5 years, and I am proud of every challenge and problem that we solved together.
Services
Services
Design is an ever-evolving craft, and I’m all about refining, iterating, and pushing boundaries. Here’s what I bring to the table:
UX Research & Testing
Understanding real user needs through interviews, A/B tests, and usability studies—turning data into meaningful design improvements that enhance both experience and performance.
UX Research & Testing
Understanding real user needs through interviews, A/B tests, and usability studies—turning data into meaningful design improvements that enhance both experience and performance.
UX Research & Testing
Understanding real user needs through interviews, A/B tests, and usability studies—turning data into meaningful design improvements that enhance both experience and performance.
UX Research & Testing
Understanding real user needs through interviews, A/B tests, and usability studies—turning data into meaningful design improvements that enhance both experience and performance.
Design Systems Development
Creating modular, scalable systems with smart components, intuitive structures, and seamless consistency—so every touchpoint feels cohesive and effortless.
Design Systems Development
Creating modular, scalable systems with smart components, intuitive structures, and seamless consistency—so every touchpoint feels cohesive and effortless.
Design Systems Development
Creating modular, scalable systems with smart components, intuitive structures, and seamless consistency—so every touchpoint feels cohesive and effortless.
Design Systems Development
Creating modular, scalable systems with smart components, intuitive structures, and seamless consistency—so every touchpoint feels cohesive and effortless.
Collaborative Product Design
Bringing teams together to shape intuitive, user-friendly solutions that balance business needs with real-world usability—because great design happens when everyone’s aligned.
Collaborative Product Design
Bringing teams together to shape intuitive, user-friendly solutions that balance business needs with real-world usability—because great design happens when everyone’s aligned.
Collaborative Product Design
Bringing teams together to shape intuitive, user-friendly solutions that balance business needs with real-world usability—because great design happens when everyone’s aligned.
Collaborative Product Design
Bringing teams together to shape intuitive, user-friendly solutions that balance business needs with real-world usability—because great design happens when everyone’s aligned.
Product Vision & Strategy
Defining direction, refining interactions, and building strategies that evolve with the product—bridging creativity with impact to craft experiences that truly resonate.
Product Vision & Strategy
Defining direction, refining interactions, and building strategies that evolve with the product—bridging creativity with impact to craft experiences that truly resonate.
Product Vision & Strategy
Defining direction, refining interactions, and building strategies that evolve with the product—bridging creativity with impact to craft experiences that truly resonate.
Product Vision & Strategy
Defining direction, refining interactions, and building strategies that evolve with the product—bridging creativity with impact to craft experiences that truly resonate.
